Why It’s Important To Set Clear Objectives


How do you ensure that everyone completely understands their objectives?
No matter how big or small the project you are working on, it’s important to establish clear objectives and expectations for all parties involved.

Objectives are vital for business goal setting in corporate management. We know that tasks form the building blocks of all the objectives in a given goal plan. This means that if we want to have effective tasks, then it is important to plan and record clearly defined objectives that can deliver desired results.

If the objectives are not effectively defined, then the defined tasks will lead to the failure of the planned goal. The drawbacks from this poorly defined objective is that it can delay the production output, logistical nightmares, escalations of costs, and it can also be the reason for the collapse of management. Let us look at why teams in organisations fail to reach their objectives and key results (OKR):

Lack of Buy-in From Employees

Employees are core to any OKR strategy. But few employers actually ensure buy-in from them. Making employees primary stakeholders in the OKR process is the underpinning of a successful execution. It should be easy for anyone to see how objectives of teammates complement their own to achieve larger goals – that of the team and the company. They need to work with their teammates and help each other to make sure their efforts are aligned.This is one of the proven tactics companies use for this purpose. Couple that with bottom-up goal setting process. You have got a recipe for successful execution.

Lack of Clarity on Definition of Success-Failure

What does success look like? Sound familiar? Well the reason behind teams ultimately succeeding and failing is having a clear measurement of success. Communicate objectives clearly and frequently with your teams. Use the S.M.A.R.T(Specific,Measurable,Attainable,Realistic,Timely) goal process when designing objectives and key to eliminate a culture of silos and encourage collaboration.

Objectives Only in Pursuit of Wealth

Old school companies set material goals e.g. ‘Become profitable’,’Increase profits by 30%’ and so on. Making profits is always a business goal, it is a no brainer. But if projected as the ultimate aim, it tends to dampen the spirits of the workforce. Aligning material objectives with intellectual ones is one of the challenging aspects. That is where many companies fail to inspire.

Build a clear line-of-sight with aligned objectives. Make employees realise how their efforts are affecting the bottom line.

What other reasons do you think can cause organisations to fail when trying to achieve their objectives? Let me know in the comments.

Founder and CEO of Elite Performers. Shiraaz is a Leadership, Career Coach and NLP practitioner who writes on leadership and management challenges. He also targets other areas of personal and professional development.

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